[essay-01]
4 min read
How clinics lose foreign patients before the first message
A patient searches, lands on a page they cannot read, and closes the tab. The dentistry was never the problem.
2026-07-01
Notes from running multilingual websites
for dental clinics
Short essays on what surprised us building DentalPolyglot: translation that ranks, where clinic software ends and medical software begins, and what we learned saying no to features. New ones land monthly, sometimes more often.
written in Romania · in every language we ship
[essay-02]
3 min read
Does a translated dental site hurt your Google rankings?
No, not if it is built correctly. Four things keep a translated site safe, explained without the jargon.
2026-07-01
[essay-03]
3 min read
A translation plugin is not an international-patient funnel
A plugin translates your website. It does not turn a foreign inquiry into a booked appointment, and that gap is the whole job.
2026-07-01
[essay-04]
4 min read
What a marketing agency builds for international patients, and what it costs you to keep
An agency engagement is a project: a custom quote, a timeline in weeks or months, and often a rebuild of the site you already have. Here is the model, laid next to a product you start and stop.
2026-07-01
[essay-05]
3 min read
Nine languages, one monolingual front desk
The software carries the language so your desk can stay in the one it already speaks.
2026-07-01
[essay-06]
coming soon
Translation natural, not literal
Most clinic translations read like instruction manuals. The fix is not a better model, it's writing rules each language honors. Here are ours.
[essay-07]
coming soon
A dental website that loads fast and sends nothing to third parties
Foreign patients arrive on a phone, often on hotel wifi. A site built to load fast, with no third-party fonts or trackers phoning home, keeps them, and keeps you clean under GDPR.
[essay-08]
coming soon
What an international-patient website costs, and when it pays for itself
Setup, monthly, and the single implant case that covers two years of it. The honest math, plus what founder pricing changes while the first ten spots are open.
[essay-09]
coming soon
Where your clinic's data lives, and who can see it
EU-hosted, isolated per clinic, and yours to export any time. No shared database, nothing pooled across clinics, nothing sold. How we handle your patients' information, in plain terms.
[essay-10]
coming soon
EU clinic SEO in 2026
What ranks dental clinics in cross-border search this year, what stopped working, and what the AI overviews are doing to the funnel.
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